Every project, landing page or full funnel-and-CRM build, moves through the same disciplined sequence. Here's exactly what happens, what you'll receive, and how long each stage takes.
We start by understanding your business, not your design preferences. Goals, audience, offer, and current bottlenecks all get mapped before anything is designed.
A focused session to define the site or funnel's core job: what a visitor should think, feel, and do, and what "success" looks like in numbers.
We study your competitors, your industry's buying behavior, and what similar audiences respond to, so decisions are informed, not guessed.
The site or funnel gets mapped as a structure: page by page, step by step, before a single pixel is designed, so nothing gets built twice.
Low-fidelity layouts establish structure, hierarchy, and flow before visual design begins, the fastest, cheapest place to fix a layout problem.
Full visual design: typography, color, imagery, and micro-interactions, built on your brand and tuned for how your specific audience makes decisions.
Approved designs get built into a fast, responsive, production-grade site or funnel, with clean code and, where relevant, CRM and automation wiring.
Every page, form, and automation is tested across devices and browsers, then checked against the original strategy before it ever reaches your visitors.
We handle domain, hosting, and go-live logistics so launch day is uneventful, the way launch day should be.
Launch is the midpoint. We monitor real performance data and refine copy, layout, and automation to keep conversion rates climbing.
You always know which stage your project is in and what's coming next.
Wireframes and strategy come before design, so fewer things need to be redone later.
Testing and QA are dedicated stages, not an afterthought squeezed in before launch.
Optimization is part of the process, not a separate service you have to ask for.
Yes, research and planning often run in parallel, and for smaller projects like single landing pages, several early stages are condensed into one working session.
Two structured revision rounds are included at both the wireframe and design stages. Additional rounds can be added if scope changes mid-project.
Timely feedback and any brand assets, copy, or account access we don't already have. Delays on either side extend the overall timeline accordingly.
A short optimization window is included after launch. Ongoing, month-over-month optimization is available as a separate retainer.